• Creative Direction
  • Branding & Logo Development
  • Business Cards/Print Material


Alpha Risk Management is an aviation insurance broker based out of Scottsdale Arizona. The company began in 2009 and approached ICON Imaging to develop an identity that carried strong visual ties to the industry to help establish it as worldwide aviation insurance brand.


After conceptualizing several ideas, the mark evolved to include an unequivocal symbol of an aircraft: the tail. We styled the image with the alpha symbol to create relevant association with the name. Adding transparency between the body and the horizontals in the tail gives a dynamic look.