• Creative Direction
  • Branding & Logo Development


Biltmore Commercial Group is a Phoenix based commercial real estate company and a new player in the commercial real estate business. The challenge was to create an identity that stood out in an area of real estate that was saturated with competitors. The logo required a contemporary and professional look that conveyed the commercial nature of the business.


By taking the initials of the company “BCG” and designing the letters using a “high-rise” perspective, we created the appearance of a commercial building. The initials are surrounded transparent “buildings” to give the look of an urban downtown environment that further solidifies the position of the company as a commercial real estate company that is at the center of it all.