• Creative Direction
  • Content Strategy
  • Branding & Logo Development
  • Website Design/Development
  • Business Cards/Print Material


Prime Jet is an aircraft charter company in operation since 2003, it has maintained a solid reputation of excellence and good service in the aviation industry. In 2011 the company underwent new ownership and was seeking a revitalized identity. Prime Jet, however, did not want to deviate too far away from the old branding and wanted an image that was fresh but still resembled elements of the previous logo.


We took into account that Prime Jet is an established company with a favorable reputation and wanted to maintain certain elements of their existing image, starting with the colors. We began with an updated logo that still took some resemblance to the previous logo, but enhanced and paired it with support imagery that further evolved the look and impact. We carried this look across a web site and print collateral to further establish a strong brand footing.