• Creative Direction
  • Content Strategy
  • Branding & Logo Development
  • Website Design/Development
  • E-Commerce Solution


Streamline Water is an established company that for many years has sold and installed bottle free water coolers for busineses in the Phoenix and El Paso area. The products are reliable and use the latest in technology to produce quality drinking products. The existing brand, however, was outdated and the web site did not properly reflect the various products and could not accomodate the exciting future products waiting to be launched.


ICON Imaging developed unique packaging to better distinguish the unique qualities of the various products. "Infinipure System" identity was developed to help promote the bottless water system and was given three tiers. The tiers were designed to help guide people to a system that will best satisfy a companies water consuption requirements.