Branding & Logo Design
Web Design & Development
> New Customer Survey
New Customer Survey
This survey will give us a good idea of your needs and what we can do for you. Not every question requires an answer, but please be as detailed as possible. An ICON Imaging team member will review your survey and be in contact with you shortly!
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Services Interested In
What type of business is this?
Do you have a specific budget range already established for this project?
What are your primary online business objectives with the site/sales materials? What are your secondary objectives? (Examples include increased sales, marketing/branding awareness, and fewer customer service calls.) Please discuss both long- and short-term goals first.
What is the main business problem you hope to solve with the site? How will you measure the success of the solution?
What existing strategy (both on and offline) is in place to meet the new business objectives?
Describe a typical customer. Give basic demographics: age, occupation, income level, purchasing habits. (Use as much detail as possible in profiling your target user. Profile more than one type if appropriate).
What is the primary “action” the site visitor should take when coming to your site (make a purchase, become a member, search for information)?
What is the primary “response” the customer should take after reviewing your sales material (make a purchase, become a member, visit web site?)
What are the key reasons why the target audience chooses your company’s products and/or services (cost, service, value?)
Use three adjectives to describe how your audience should perceive your company. (examples include, prestigious, friendly, corporate, fun, forward thinking, innovative, or cutting edge.)
How is your company currently perceived? Do you want to carry the same kind of message through your new sales material?
How does your company differentiate itself from competitors? Do you think your current audience differentiates you from your competition? Please list competitor URLs.
Will you have database functionality (dynamic content generation, personalization/login)? Do you already have a database in place? Please describe it in detail, including specific information regarding existing programs and software.
Will you have a need for secured transactions (e-commerce)? Do you already offer transactions online? Please describe in detail.
Briefly, what are your short-term marketing plans (specifically, for the site design and the 6 to 12 months following launch)?
Do you have an existing or planned marketing strategy in mind to promote this site design? If so, please describe.
Briefly, what are your short-term marketing plans (6 to 12 months following receipt of the sales material)?
Please finish the following sentence: Our Customer is...
Is there anything else we should know?